Positioning in the market, large companies do not have to say, strict investigation, and the huge capital investments, will take a lot of detours and avoid going back.
Why? It really is a market research enough? The answer is no. Quality and playability of the game here also accounts for a considerable proportion. In today's era of online games, a more successful market research, and his usefulness is short-lived. There are some good game can attract many players to buy gold or card to enjoy them. For example, the game Rixty attracts many players to Buy Rixty Card to enjoy it. So from the beginning to the end game development the investigation to the measured, time is urgent, rush to develop the game will inevitably affect the quality.
Therefore, to ensure quality at the same time, a large amount of investment on the essential, which caused a number of small and medium sized developers a great deal of distress. Therefore, to follow suit, copying, minimize investment. Similar online games now are everywhere. This is the above mentioned causes of the status quo. Often a successful online game market, in a very short period of time will lead to a lot and the same number of games. Some games even practice before the game's maps are models that successful games. For example, Tencent is a representative.
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