I do not think the advertising model is a viable profit program, many people (especially traditional media practitioners in the field) that Free was equal to advertising sponsorship. But such a view is not appropriate, and may even affect your business. Such as: the game SWTOR. Although there are some in charge SWTOR credits, there are also some are cheap.
The following is the first reason I do not agree to product placement in the free game: mode of advertising is based on the amount of the pursuit of win. If the profit from the advertising sponsorship, you need a large number of backing. This is also the field of traditional media, why believe in ratings, advertising sales director is always concerned about the "circulation" or "ratings" inaccurate and useless data the reason why.
Advertisers often assume that each purchase of The Sunday Times readers will see each ad in the newspaper, advertisers pay for advertising costs according to the distributor. Television ratings are similarly, in the field of advertisers is always envisaged that each audience will see the ads, and this situation to develop the advertising budget.
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