he resonance point of course is the largest number of young enthusiasts’ online world

In the absence of the Olympic Games, not World Cup 2005, Coca-Cola needs to target customers - young people in China to find a resonance point. The resonance point of course is the largest number of young enthusiasts’ online world. In such an opportunity, April 15, 2005, Coca-Cola (China) Beverages Ltd. and Ninetowns established a strategic cooperative partnership.

International's largest beverage company and a leading online game developer and operator of the first round market docking, jointly launched the "Coca-Cola - to be cool by themselves Addict Storm City" campaign. More and more players are attracted to buy firefall gold to enjoy the campaign in the game. Both sides play integration of resources, combining the advantages in brand, marketing, channel multi-level cooperation in such areas.

Coca-Cola in the activities planned for 100 million of capital, and, together, a popular female singer combination "SHE" landing CCTV, staged a "Warcraft" version of Coca-Cola advertising. The ad even sparked widespread controversy: Opponents say the name Coca-Cola, in fact, World of Warcraft advertisements has violated this ban online TV advertising SARFT notice, that is World of Warcraft landing forces with Coca-Cola restricted area. For a time, World of Warcraft operator in China Ninetowns is known as the "Coca-Cola to catch the express train."

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