The media wrote that today, as has been the king of the video game market, EA plans to challenge Activision Blizzard with the latest "Star Wars: The Old Republic (Star Wars: The Old Republic) in the field of online game. And it is expected to win up to 15% share of the global massively multiplayer online game market.
The following is the text of the article. EA used to be the first video game publisher Activision with which the gap between the smallest competitors. Subsequently, in 2008, Activision and Vivendi's Blizzard merger, become an industry leader, but also the world's largest an online role-playing game "World of Warcraft". Now, EA launched the Empire Strikes Back. The company on Tuesday released "Star Wars: The Old Republic" series of science fiction movies of George Lucas George Lucas hoping to attract online game players. There will be more and more players that are willing to Buy SWTOR credits. And eventually it will be beyond the World of Warcraft.
EA this time the stakes are very high, because the video game has become one of the largest entertainment areas and beyond the film industry a few years ago. In the U.S. market alone, last year's game expenses reached $ 25.1 billion. The nation's movie box office is only $ 10.5 billion. EA is headquartered in Silicon Valley, successfully challenged several times in the first person shooter Activision Blizzard. In such games, the users need to observe the virtual world by armed characters they play, and shooting. The company's "Battlefield 3" listed on the first week sales of over five million copies of its competitors in the "Call of Duty: Modern Warfare 3" 24 hours in November had sold 6.5 million copies.
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